The IOOS Logo
U.S. IOOS is proud to unveil its new logo. The design reflects the evolution of IOOS based on feedback from our partners, regional associations, stakeholders, and users.
The Story Behind the Design
To create the new emblem, we partnered with Orlando-based design firm. The process was collaborative, incorporating insight and direction from the IOOS program office and our broader community.
The result is a streamlined, modern mark that embodiesintegrtion and openness:
Interconnectedness
The interwoven “I-O-O-S” letters suggest interconnectedness and collaboration across our network.
Ocean Depths
The blues represent both deep ocean and coastal waters we monitor and study.
Multiple Meanings
The overall shape can be seen as an eye, a signal, or open arms embracing the world.
For questions or comments, contact Kate Culpepper
Brand Guidelines
IOOS Logo Style Guide
Download our comprehensive style guide to learn proper logo usage, color specifications, spacing requirements, and more. This guide ensures consistent brand representation across all materials.
- Logo usage guidelines
- Color palette specifications
- Spacing and clearance rules
- Typography standards
For all format requests and questions, contact us at noaa.ioos.webmaster@noaa.gov
IOOS Logo Wear
You can now purchase IOOS-branded gear through Land’s End.
How to Order
Visit Land's End Business and sign into your account or create one
Go to "My Account" > "Logo Library" > "Associate a
New Logo to My Account"
In the pop-up, enter:
Logo Reference Number: 1429030
Customer Number: 6753173
Logo Reference Number: 1429030
Customer Number: 6753173
Click "Add to Library" and the IOOS logo will appear in
your library
Select the gear you want and select "Update Logo(s)" to customize placement, then add to your cart, check out, and wait for your package to arrive!
